Blog

China IP Insights for European Brands

Practical, jargon-free guides on protecting your brand in China — written on the ground, for European businesses.

China Trademark Registration for European Companies: The Complete 2026 Guide

Costs in EUR, official CNIPA fees, timeline, class strategy and the mistakes that cost brands the most.

Guide · 10 min read

China's First-to-File Rule: How Squatters Legally Take Your Brand Before You Launch

How trademark squatting works, who does it (often people you know), and the 4-step prevention checklist.

Risk · 7 min read

How to Check If Your Trademark Is Already Registered (or Squatted) in China

Step-by-step CNIPA database search guide — and how to read every possible result.

How-to · 6 min read